TL;DR Cologne affects your confidence through a behavioral feedback loop, not just by making you smell good to others. A peer-reviewed University of Stirling study found men wearing a fragranced spray reported measurably higher self-confidence within 15 minutes of application, rising further over 48 hours. An independent panel of women rated the … [Read more...] about How Cologne Affects Your Confidence: The Science Behind It
Mascudo
Masculine Grooming + Fragrance Psychology
